Vintage datagraph3/4/2023 ![]() As structured data forms the basis for many new developments in the SEO world - like voice search –, there are bound to be more shortly. and its support are in constant development, so it is improving and expanding all the time. Structured data leads to rich resultsīy describing your site for search engines, you’re allowing them to do interesting things with your content. This structured data guide shows what you can do. A lower bounce rate tells Google that your site is a well-regarded result that promises and delivers.Īlso, since structured data is still picking up steam, you have a good chance of getting a head start on your competitors. If your listing is rich and your page does what your listing promises, you are a valid result for the customer, leading to a lower bounce rate. Correctly implementing data might not give you better rankings, but it will indirectly make your site a better search result.Įnhanced search results give searchers an easier way to pick a result from the list of links. To cut a long story short: yes, structured data in the form of is important for your SEO. Plus, you can define how everything relates. ![]() Search engines no longer have to guess that a product listing is a product listing you can now say it is. ![]() This means that they can tell exactly what every part of your site is about - and how everything connects. Read more: Schema – why you NEED Yoast SEO to do it right! » Why do you need structured data?ĭescribing your products, reviews, events, job postings, and more with structured data in the vocabulary makes your site instantly comprehensible by search engines. However, there are no guarantees you’ll get rich results - that’s up to the search engines. As a result, your site might be presented better in search results, for example, in the form of rich results like rich snippets. If implemented correctly, search engines can use the applied structured data to understand your page’s contents better. Today, search engines use it for many things, from fact-checking content to COVID-19 alerting! The major search engines, Google, Bing, Yandex, and Yahoo, collectively developed this vocabulary to reach a shared language to understand websites better. provides a series of tags and properties to describe your products, reviews, local business listings, job postings, et cetera in detail. You need a so-called vocabulary to make it work, and the one used by the big search engines is. Structured data is a way of describing your website to make it easier for search engines to understand.
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